MEET THE FOUNDER
Daniel Soos
ZOOZ is a social drink deeply rooted in the belief that the best nights don’t require alcohol.
Originally from Germany, Daniel spent his youth and early career as a competitive swimming champion before overcoming alcohol abuse and rebuilding his life through health, fitness and nutrition. He went on to become a respected personal trainer, working with top business people and celebrities while developing his own functional performance drinks using mushrooms and natural botanicals.
Drawing on his personal journey and years of experience in performance nutrition, Daniel founded ZOOZ with a simple mission: to create a premium social drink that helps people connect without relying on alcohol.
Why does socialising still have to revolve around alcohol?
Daniel realised that while he'd found better ways to fuel performance, there still wasn't a drink designed for people who wanted to feel part of the occasion without drinking alcohol. So he created one.
WHAT'S INSIDE
Three ingredients doing the heavy lifting
Every can is built on functional doses of adaptogens and amino acids — chosen for how they make you feel, not how they look on a label.
500 MG / CAN
Lion's Mane
A focus-supporting mushroom used for centuries. Keeps you sharp, social and in the conversation.
200 MG / CAN
L-Theanine
The calm side of green tea. Smooths the edges without slowing you down.
400 MG / CAN
Beta-Alanine
The gentle tingle you can feel — a signal the buzz is on its way.
HOW WE GOT HERE
FROM A KITCHEN COUNTER TO YOUR COOLER
Every brand says it started small. Ours started with a smoke alarm, a saucepan, and a promise: never miss another morning.
The gym bag
Incorporated in October, brewed at home, and handed out of a gym bag to anyone who'd try it - including a few famous faces. The idea: a drink you can actually feel.
The storage unit
First batches, hand-filled and hard-won - with our founder sleeping in the storage unit between brews. Nobody said building a drinks company would be glamorous.
The proof
First commercial batch, then real scale: 2,400 customers, 1,100 active subscribers, and one loud lesson from all of them - make it taste like a cocktail, and make us feel it.
The rebirth
In February we killed our own range at its peak and rebuilt everything around that lesson. One drink: Pineapple Lime Mint. Sold in drops, members first. Flavour two lands 4 September.
QUALITY & STANDARDS
TESTED LIKE IT MATTERS.
BECAUSE IT DOES
Every batch of ZOOZ is brewed, canned and third-party tested in the UK. No shortcuts, no proprietary-blend hiding — just functional doses you can read on the label.
OUR IMPACT
BETTER NIGHTS. BETTER MORNINGS. BETTER PLANET
A better night out shouldn't cost anyone anything — not you, not your community, not the planet. Here's what that looks like in numbers.
COMMUNITY FIRST, ALWAYS
From sober-curious socials in London to festival takeovers and late-night listening parties — we build spaces where nobody asks why you're not drinking. Bring a friend. Bring your whole group chat.
Join the ZOOZ club